How to create a business email address

According to Statista, 330 billion emails were sent per day worldwide in 2022 alone. More than 4 billion people use e-mail, we are talking about more than half of the global population.

This is the power of e-mail. Still one of the most exploited digital marketing activities, whether it is direct, two-way exchanges, or sending newsletters to mailing list subscribers to do direct marketing, retain existing customers, and increase sales of products and services.

We cannot do without email, the most important channel for communicating and working, the most used by professionals, companies, enterprises and businesses.

With professional email, thanks to the widespread use of email services, we can reach anyone, anywhere, giving a serious, reliable and authoritative face to the company.

But how to create a business email address?

We see it in this article, how to create an email for a professional brand with a custom, corporate domain.

Why it is important to have a corporate email

Corporate e-mail is an indispensable and very important business tool for companies because it allows them to communicate with customers, partners and suppliers in an official, recognizable and reliable way.

The corporate e-mail should include the company’s personalized domain name, as it is one of those key building blocks in building brand identity and professional reputation.

That is why the ideal would be to open an e-mail account with a custom domain name, and not a generic address such as name@gmail.

In addition, an e-mail address with a personalized name stays more imprinted because it is consistent with the brand name, website and all other forms of identity, consistent with a ‘business’ type of communication.

Here are ways to set up a corporate email in just a few steps

There are several ways to create a corporate e-mail:

• The free service offered by the various e-mail clients
• and the one offered by hosting providers, with the customized business domain name.

We remind that the email domain, or email domain, is that part of the email address that is located after the “@” symbol, and that precisely can be of a generic type, such as @gmail.com and @outlook.com, for example, or a custom one.

If you already have a website, the customized email domain is the same as the domain name that was registered for the website.

The free email with generic domain name

Email with a generic domain (e.g., marcorossi@gmail.com) is free and can be created at any time with some of the most popular email clients such as Gmail, Yahoo, Libero, Outlook, Alice, Tiscali, AOL Mail, which allow you to create an account with your own user name but with their own generic domain.

Nothing could be easier than creating a free email address with email clients. Let’s take an example with gmail.

Here’s what to do step by step:.

1. Access the Gmail website at www.gmail.com.
2. Click the “Create an Account” button at the top right of the page.
3. Enter your first and last name in the “Name” field.
4. Choose your desired username and enter it in the “Username” field. The username will be part of your email address (e.g., nomeutente@gmail.com), so choose wisely.
5. Create a strong password and enter it in the “Password” field.
6. Provide your phone number and email address of a trusted account recovery contact, if requested.
7. Inserisci la tua data di nascita e il tuo sesso.
8. Click the “Next” button to go to the next page.
9. Agree to Google’s terms and conditions and click the “Create an Account” button.
10. Verify your Gmail email account by clicking on the verification link sent to your email address.

Once verified, your Gmail e-mail account will be ready for use and accessible from the www.gmail.com page.

Of course you can choose other email mail clients such as Yahoo, Libero, Outlook, Alice, Tiscali, AOL Mail, just to name a few.

The corporate email with personalized domain

There are several ways to create a professional email with a corporate domain.

Wanting to stay in the Google macrocosm, this premium solution is one of the most chosen, if you do not already have an account associated with a website.

Google Workspace offers a 14-day free trial, after which you can decide whether or not to continue.

If you do not yet have a domain name, during the process Google Workspace helps you acquire one. At this stage you will have to choose a Registrar with whom to register your domain.

It should be pointed out that all the steps to create the email are the same as those for creating the free personal email account.

Who is the Registrar

A Registrar is an organization or company that is responsible for registering and managing domain names globally, in accordance with the regulations established by the Internet Corporation for Assigned Names and Numbers (ICANN).

Artera is a certified Registrar for the registration of second-level domain names. Thus, we are not mere intermediaries but work directly with registries.

With us, it is therefore possible to register and manage a domain even for just an e-mail account, even without the website constraint.

Here’s how to open a corporate email with Google Workspace

1. Go to https://workspace.google.com/ and click on “Start Free Trial.”
2. Follow the directions for filling in all the necessary information.
3. If a domain name already exists, you will have to link it, otherwise you are prompted to search for a new one, to be purchased.
4. Choose a user name and password.
5. Select a plan and finish the purchase process.

Once you create your corporate e-mail with Google Workspace, you can also add custom signature and some useful integrations such as Calendly or DocuSign.

As mentioned, if you don’t already have a domain name, you need to register one with premium web hosting and DNS support (Domain Name System, which is the naming system used to translate IP addresses– Internet Protocol –into domain names).

Contact us, if you want to know how to set up a business email address..

How to create a corporate email with an email host

If there is a website, you can take advantage of the associated e-mail hosting service by creating an e-mail account in the control panel, with cPanel, in the e-mail account section.

If not, two are the solutions:.

1. it’s time to set up a website, buying hosting space with the most suitable plan that also allows you to take advantage of the corporate email setup service
2. you can register just the domain to create the business e-mail address with one of the many existing providers, even without the constraint of a website.

Using business e-mail with a hosting provider improves the security of internal and external communications. In fact, hosting providers that provide professional e-mail services usually offer advanced security features to protect accounts.

Among our services, MailScanner scans e-mail for viruses, spam, phishing, malware and other attacks against security vulnerabilities; while Spamhaus is responsible for compiling several widely used anti-spam lists by creating DNS-based Blacklists (DNSBLs) and Whitelists (DNSWLs).

Are there free business email providers?

Yes, there are free e-mail providers.

Here are some examples below:.

1. Zoho Mail: offers a free plan that includes up to 5 users, 5 GB of storage space per user, and the ability to use your own domain.
2. ProtonMail: offers a free plan with 500 MB of storage space, one user only.
3. Tutanota: offers a free plan with 1 GB of storage space, one user only.
4. GMX Mail: offers a free plan that includes 1 GB of storage space, one user only.
5. Mail.com: offers a free plan with 2 GB of storage space.

Usually free providers offer limited functionality compared to paid providers, in terms of storage capacity, number of users, or security settings.

The limitations of free plans of e-mail providers may vary depending on the provider chosen, but in general, they include:

• Limited storage space: free plans usually offer a limited amount of storage space, which may be insufficient for the needs of some businesses.
• Limitations on features: free plans may not include all the features offered by paid plans, such as synchronization with Microsoft Outlook or advanced security features.
• Advertising: some free plans include advertisements within the user interface, which may become annoying.
• Limited support: free plans may not include telephone or live chat customer support, and may offer only limited email support.
• Limitations on attached files: free plans may impose limitations on attached files, such as maximum size or maximum amount of files that can be attached.
• Limitations on the number of users: free plans may limit the number of users who can access the e-mail account.

Tips on how to set up a corporate email

Finally, we come to some good advice to avoid safety and reliability problems in the eyes of the people with whom we come in contact.

Here are some cautions to observe when creating a corporate e-mail:.

1. enter first name/surname as account name
2. avoid entering numbers such as: nome-cognome65@domain.com (may be considered unreliable and may trigger spam filters by diverting the e-mail to the junk mail folder)
3. Use periods and hyphens in moderation because they can trigger spam filters.

Contact us at any time if you want to register a domain to create a website and an e-mail account, or even just to set up your business e-mail.