Prestashop is one of the best CMS, among the most powerful, dynamic and versatile, made especially for creating online sales sites.
Its great merit, among others, is to have several third-party add-ons and extensions to customize eCommerce.
There are many Prestashop modules but some are more indispensable than others to improve an online store, make it more visible, easy to navigate and equipped with all the most advanced features on the marketing, data analysis and security side.
Prestashop modules, what they are and what they are for
PrestaShop’s modules, also called addons, are add-on components, or a set of related files (PHP, JavaScript, static resources, such as images, CSS (and other media files) and templates, that perform precise functions both in the backrnd, within the CMS (Content Management System), and in the front-end, thus visible on the website.
The modules make it possible to automate some logistics and marketing operations, such as creating newsletters and sending emails; integrate the store with marketplaces (such as Amazon) and synchronize catalogs; and use Google Shopping much more easily and quickly.
There are also modules to create automatic backups of the site, but if you rely on a quality hosting, you will not need this module because the same provider will offer this service.
PrestaShop modules are many and varied, but not all of them are indispensable, which is why a thorough analysis of the eCommerce and marketing strategies you want to do is first necessary.
Where to find and download prestashop modules
Before going into the details of extensions that can be useful to create or improve the online sales site, let’s see where to find add-ons for prestashop.
Modules can be searched directly in the back office or in the official directory, PrestaShop official add-ons marketplace, a catalog with more than 3,000 free and premium modules. In addition, however, you can browse some marketplaces such as PrestaHero and Codecanyon from Envato Market.
Integration with the Marketplace
To expand sales opportunities you can take advantage of add-ons that allow you to synchronize the site with other channels. These include social networks, which we see soon, and the most famous marketplaces such as Amazon and eBay.
Amazon Marketplace
With this prestashop module for professional accounts you can integrate eCommerce with Amazon, synchronizing orders and products in stock.
Amazon Market Place Addon Link
Fastbay Module
Through this component it is possible to synchronize the products to be sold on eBay, linking the categories so that those of eBay match the categories of prestashop.
Modules Payment prestashop
Among the most useful modules, those for making payments in different ways incentivize transactions by giving more alternatives.
Here’s what to consider.
Official PayPal Module
The PayPal Official Mobile is a free module that allows you to make payments with the platform. It installs easily and just connect it to your PayPal account.
Official Stripe Module
Again you can install the add-on and connect the Stripe account.
Modules for SEO/SEM and Marketing
They are among the most useful, if not indispensable, to optimize and promote the site, increasing traffic and conversions. With these modules you can automate SEO, manage email and loyalty campaigns, avoid cart abandonment.
One Page Checkout PS
If checkout is complicated, we are practically closing the doors in the face of the customer who wants to buy. This module makes the procedure that takes place on a single page much easier and faster, eliminating redundant steps.
One Page Checkout PS Addon Link
Abandoned Cart Reminder Module
Conversion doesn’t always go smoothly. That’s why a remarketing module can be useful for retrieving abandoned carts, sending automatic reminders via email and enabling notifications on customers’ browsers.
Abandoned Cart Reminder Addon Link
Mailchimp
Mailchimp is one of the most widely used marketing platforms for creating email campaigns.
We can use this free form to manage email campaigns, segment your contact list, and manage all order communications.
This component also sends reminders to customers who abandon their shopping cart, and helps with Lead Nurturing. That is, it can be used to send targeted e-mails to customers after they have made a purchase, recommending new products, offering discounts and personalized offers.
Google Merchant Center (Google Shopping)
An easy-to-configure Prestashop addon that allows you to leverage all channels of Google ADS Shopping campaigns and automate the export of products.
Google Merchant Center Addon Link
PrestaShop add-on for the Social Network
Let’s see what modules are needed in case you want to implement social selling and, therefore, direct selling on social networks as well.
PrestaShop Facebook Module
The free module integrates the store with Facebook and Instagram, and is used to import the product catalog on these social media.
PrestaShop Facebook Addon Link
TikTok For Business Module
This is also a free module to integrate with the TikTok For Business account, to synchronize the catalog and show products directly on the social channel.
Tik Tok For Business Addon Link
SEO/SMO Assistant Module
The SEO/SMO module improves ranking and generates an SEO report on products, adds structured data, and improves links shared on social media.
SEO Expert
SEO Expert automatically analyzes the site by sharing suggestions to optimize it based on keywords, meta tags, internal links, duplicate content, site speed.
Advanced Search
An add on to improve internal site search, most useful in cases where the eCommerce sells many different products that cannot all be tracked from the menu. Products become findable through search based on several criteria, including product category, color, size, price, etc.
PrestaShop Metrics
A very important aspect is one of the increasingly important Digital Transformation trends is data analysis and monitoring.
When you measure, you improve, without metrics instead you are relying on chance, but a business left to chance, navigates in the unknown at the mercy of the waves, as they say.
The module is free and lets you consult metrics by user, session, and acquisition channel. It also provides tips and recommendations that you can implement right away.
Modulo PrestaShop Security
In addition to all the other basic precautions for making a site secure, the PrestaShop Security module prevents hacker attacks by protecting customer data.
E-commerce is one of the main targets of cybercriminals. Thousands of sites are hacked every day.
That is why it is not an option to take the right security measures to prevent fraud, possible brute force attacks, spam, bots and other threats.
Security | Firewall | 2FA | Content Protection Module Addon Link
Modulo Product Comments with Images
Social review is one of the 6 weapons of persuasion that psychologist Robert Cialdini tells us about in his book of the same name. If the product receives good reviews, it increases sales opportunities.
This is served by the Product Comments module, which allows existing customers to leave reviews and ratings on products.
EU Cookie Policy
A necessary component to make the site compliant with EU privacy regulations, avoid penalties and maintain customer trust.
Frequently Asked Questions Page
Every online store should have a FAQ section.
Not only does it improve SEO, being text-based, but it also improves the buying experience of customers who have questions to ask, while also reducing the workload of customer support.
Prestablog
A very useful module for you do Content Marketing and increase sales opportunities.
Creating a blog within eCommerce means creating content and increasing search engine visibility.
In this case, it is necessary to work well not only on writing product sheets, to optimize them properly and make them appear in search results, but also in writing additional content – blog posts – that rank for so-called long-tailed keywords (e.g., “girl’s sneakers”).
Prestablog is compatible with all prestashop themes, including multilingual and multishop. In addition, it is a fully responsive plugin for mobile devices.
